Choose a concrete objective
Making registration easier, finding information, viewing a menu and joining an activity are different uses. First define the action you want to simplify.
One interface does not need to do everything. Select the functions useful to the project and decide who will keep them updated.
Connect before, during and after
Before the event, invitations and registrations can prepare guest reception. On site, menus, content and practical information support the experience. Afterwards, feedback can extend the conversation.
Each step should have a reason to exist. Avoid journeys that add screens without helping users reach their objective.
Think about the venue
Position materials where they will be seen and understood. Clear signage and briefed teams help explain how the setup works.
Check connectivity, readability on phones and the alternatives for guests who cannot access the tool. Digital should fit the service and the venue constraints.
Define useful data
Decide which information the planned operation needs and how consent will be collected where the setup requires it. Also plan the team’s access to the tools.
Engagement measurement depends on the selected functions and consent. Prepare it with the journey, without promising statistics that the setup cannot produce.
Test the whole journey
Use the setup as a guest would: open the link, read the information, complete any input and check the confirmation. Also verify what reaches the organising team.
AUZÉAU brings together graphic design, development and systems and networks to integrate suitable tools or assess a custom interface. Digital can complement an existing event or a complete project.